Reflections and Resolutions: Learning from Business Lessons in 2024 and Crafting a Vision for 2025

With Christmas right around the corner, now is the time we like to look back and reflect on our business over the past year and craft a vision for the year ahead. This year at Newton Peach Marketing was filled with surprises, challenges, and new opportunities, and we learned many different lessons along the way. In this blog, we wanted to share with you the reflections we made from this past year, as well as how we are going to craft a vision board for our business in the upcoming new year!

2024 In Retrospect:

Adaptability is Non-Negotiable

As the social media landscape changes at lightning speed, we know we must be at the top of our game to keep up with new trends and make sure our clients are getting optimized content. From new platform algorithms to emerging trends like short-from video popularity, staying flexible and constantly learning is one of our business’s greatest strengths! Adaptability is a core value at Newton Peach Marketing, and we are dedicated to evolving with the ever-changing social media landscape.

Authenticity Remains Key

It became increasingly evident in 2024 that audiences on social media platforms value transparency and honesty from businesses. At Newton Peach Marketing, we know that genuine interactions are “worth” way more in the social media landscape than overly polished content. Audiences value content they can connect with, as well as content that embraces true authenticity, which results in building trust and loyalty!

Data-Driven Decisions Are Critical

In order to make sure our clients’ content reaches the largest audience possible, we make sure to create all content based on data we gather from Google, Facebook, and Instagram. We look at how many people each post reaches, as well as engagement metrics such as likes, comments, shares, and click rates. This data-driven approach ensures that every piece of content we create is individually tailored to each of our client's businesses, and has been a great tool to utilize this past year.

Looking Ahead to 2025: Crafting a Vision

Building a Larger Community

One of our biggest goals for 2025 is to partner with and work for more locally-owned businesses in Polk County and beyond. We are always constantly looking to expand our business and help more clients grow and succeed in their endeavors. Newton Peach Marketing is all about supporting the mom-and-pop stores that form the backbone of our community! By working with these businesses, we commit to creating a stronger and thriving local economy.

Adding Additional Services

In the upcoming year, we are excited to announce that we will be expanding our services to include eNewsletters and blogging, as well as prioritizing Google optimization! These new services will greatly increase our client’s online visibility and will drive more meaningful engagement in their businesses. Together, these new additions will let our clients connect with their audience in a more personal way, get their businesses noticed online, and boost overall engagement.

Participate in Vendor Fairs

Another of our goals in 2025 is to help out our clients more in vendor fairs. As many of our clients participate in local markets and vendor fairs, we want to make these events as successful as possible for them. We plan to do this by creating content to promote the vendor fairs and designing marketing materials that clients can set up in their booths. Vendor fairs are a great way for small businesses to connect with our community, and we want to make sure our clients get the most out of these opportunities!

As 2024 comes to an end, all of us at Newton Peach Marketing want to say thank you to our clients for believing in our commitment to growing your business. We are so excited to work with each and every one of you in the new year! Merry Christmas!

Gratitude Marketing: How to Strengthen Your Brand’s Loyalty This Thanksgiving

Thanksgiving provides the perfect opportunity for businesses to connect with their audiences on a deeper level! “Gratitude marketing” uses specific marketing strategies to foster loyalty, humanize brand ideas, and build meaningful relationships with customers over the holiday season. Gratitude marketing also focuses on showing appreciation to customers, partners, and the community. This approach not only strengthens customer connections but also boosts brand loyalty, enhances brand image, and drives engagement! Thanksgiving is the perfect time to implement gratitude marketing, as it's the season centered around thankfulness, and consumers are more receptive to heartfelt messages. In this blog, we will explore how brands can use the Thanksgiving holiday to create authentic, gratitude-centered campaigns that leave a lasting impression and build life-long customers.

How to Implement Gratitude Marketing

1. Personalized Thank You Messages

A simple thank-you can go a long way. You can start by sending personalized emails or direct messages to your loyal customers to let them know how much you care.

●      Example: Handwritten thank-you cards or customized video messages can create a lasting impact and increase customer brand loyalty.

2. Highlight Customer Stories

Celebrate your customers by sharing their stories on your social media platforms.

●      Example: Feature a “Customer Spotlight” series, where you share how your product or service has positively impacted their lives.

3. Host a “Gratitude Giveaway”

Engage your audience with a Thanksgiving-themed giveaway. This is where you could encourage participants to share what they’re thankful for, using a branded hashtag.

●      Example: “Share Your Thanks” campaign by a local coffee shop that gave free drinks to participants with the most heartfelt posts.

4. Collaborate with Charities

Partner with a nonprofit organization to give back to the community, and share your efforts on social media to inspire others to contribute.

●      Example: Many brands, like Patagonia, run donation-matching campaigns during the holiday season, inspiring goodwill.

5. Create Heartfelt Content

Use videos, blogs, or social media posts to express gratitude to your audience. Authenticity is key, so let your tone and content reflect genuine appreciation.

●      Example: A short Thanksgiving video featuring your team expressing thanks to customers, coupled with behind-the-scenes footage.

Tips for Authentic Gratitude Marketing

●      Be Genuine: You should try to avoid generic messages; now is the time to personalize your content to reflect your brand’s personality!

●      Engage Directly: Utilize social media polls, Q&A sessions, or live streams to interact with your audience and get to know your customers a little better.

●      Follow Through: Gratitude marketing shouldn’t stop after Thanksgiving; incorporate customer and community appreciation into your year-round strategy!

Gratitude marketing isn’t just about saying “thank you”; it’s about making your customers feel valued and appreciated. By leveraging the Thanksgiving season to express your authentic gratitude, you can strengthen your brand’s emotional connections, boost loyalty, and set yourself apart from competitors.

Are you ready to craft your gratitude marketing strategy? Or do you need help with your Thanksgiving campaigns? If so, contact Newton Peach Marketing for creative, gratitude-centered strategies that will elevate your brand this season and the rest of the holidays to come!

A Spooky Social Media Guide to “Boo”-st Your Engagement During this Halloween Month!

As Halloween fast approaches, now is the perfect time to take advantage of this spooky holiday to increase your social media presence and engagement. By bringing a little bit of mystery, magic, and fun to your social media platforms, you can captivate audiences who are already in the mood for a little bit of seasonal fun. At Newton Peach Marketing, we know how to bring your social media presence back to life during this Halloween month and will work with your business to elevate your brand’s visibility with a variety of seasonal-themed content. If you keep on reading, you’ll get to see our ultimate guide to “boo”-sting your social media engagement this spooky season!

Captivate Your Audience with “Spooky” Visuals

Halloween is filled with visuals, color schemes, and imagery that can be incorporated into your content to make your social media platforms visually appealing while capturing the essence of the seasonal fun! At Newton Peach Marketing, we can experiment with eerie overlays, animated ghost effects, or black-and-orange color schemes to make your posts stand out.

Put Out Halloween Polls and Questions

Who doesn’t love a good Halloween poll, am I right? Social media polls are one of the greatest tools to increase brand engagement on your social media pages. Whether you want to compare Halloween-themed movies, different types of candy, or best costumes, we can help you set up your poll across all platforms to boost engagement and get people talking about your business.  

Host a Halloween-Themed Giveaway

A seasonal-themed giveaway is a tried-and-true method of boosting engagement and increasing your audience viewership throughout the month. By incorporating your business products with other Halloween gifts, such as candy, merchandise, haunted house experience, etc., people will be entering your giveaway left and right! This in turn will increase the amount of traffic on your page, and could potentially result in new customers. 

Play With Halloween Puns and Spooky Language

The funnier your Halloween posts are, the more likely you are to be remembered! At Newton Peach Marketing, we love to use seasonal-themed language for your content creation by tying in the holiday spirit with important information on your posts. Also, putting cultural references in your posts to movies, tv shows, books, etc. that are well-known around the Halloween season is another fun thing we like to do to boost your engagement and increase your viewership stats!

Get Nostalgic with Halloween Memories and Traditions

Almost everyone has nostalgic, childhood memories of dressing up in a costume and going door-to-door saying “trick-or-treat” to neighbors. Incorporating this nostalgic feel with your social media posts can make your business feel more relatable and welcoming. Giving people the opportunity to share their fond Halloween memories will let them express past memories that they want to relieve during this holiday season, as well as give your business the opportunity to reach out to the community.  

If you’re ready to kick-off these next couple months with seasonal-specific themes to your content, look no further for help! At Newton Peach Marketing, we are dedicated to creating individualized content that encompasses your ideal brand image and engages audience viewership through local and national levels. Let us help you navigate this hectic holiday season by giving us the opportunity to show you what we do best!

How A Single Viral Post Can Transform Your Company

Everybody has heard the term “going viral,” but not many people understand the impact that phenomenon can have on a company. The word “viral” is defined as “the rapid circulation of a post or video across multiple social media platforms such as TikTok, Instagram, Facebook, YouTube, etc.” As the modern world becomes increasingly interconnected through the internet, the chances of an individual or company going viral have skyrocketed. In this blog, we’ll discuss how a single viral post can revolutionize your company and what you can do to harness its power, as well as how we can help you achieve this goal.  

Instant Visibility and Brand Awareness

One of the most immediate benefits of a viral post is the surge in visibility. When content goes viral, it’s shared widely across platforms, reaching audiences far beyond your usual followers. This increased exposure can rapidly enhance brand awareness. For example, a viral post featuring a creative marketing campaign or a unique product showcase can introduce your brand to thousands, if not millions, of new potential customers. Many companies have started to utilize trending dances, sounds, and phrases to catch online attention and profit off their views.

What We Can Do: We can create content that resonates with your target audience. As a social media marketing team, we research trending topics and understand what type of content your audience engages with the most; We then tailor your posts to align with these insights for a better chance of going viral. 

Enhanced Engagement and Customer Loyalty

A viral post often leads to heightened engagement. This includes not only likes, shares, and comments but also a boost in interactions with your brand. When people engage with your post, they are more likely to explore your profile and become familiar with your other content and offerings. Additionally, viral content can foster a sense of community and connection with your audience. When people see your brand as part of a trend or cultural moment, they are more likely to feel an emotional connection, which can translate into increased customer loyalty.

What We Can Do: We follow up with your posted content by engaging with your audience. We respond to comments, answer questions, and show appreciation for your customers’ support across all social media platforms. This helps build stronger relationships, encourages continued engagement, and develops customer trust.

Boosted Traffic and Sales

Take advantage of your viral post to drive substantial traffic to your website or online store. As your content gains traction, people will click through to learn more about your brand, products, or services. This influx of traffic can lead to increased sales and conversions, especially if your post includes a call-to-action or directs viewers to a promotional offer.

What We Can Do: We ensure that your viral content links back to a well-optimized landing page or product page (such as your social media platform or business website). We make it easy for new visitors to navigate your site and make a purchase or sign up for your services.

Long-Term Brand Impact

The impact of your viral post can extend far beyond the immediate buzz! It can contribute to long-term brand growth and positioning. A successful viral campaign can establish your brand as a trendsetter or thought leader in your industry, creating a lasting impression that influences future marketing strategies.

What We Can Do: We analyze the factors that contributed to the virality of your post and use these insights to inform future campaigns and develop a strategy that builds on your newfound momentum.

While a single viral post can provide a substantial boost, consistent, high-quality content, and a well-rounded social media strategy are essential for sustained success. This is where the power of hiring a professional social media marketer comes in! At Newton Peach Marketing, we are dedicated to enhancing your brand image and giving you the tools to reach large audiences across multiple social media platforms. We create individualized content that extends far beyond generic posts; we want to develop a partnership with you and create a personal brand image that your customers want to be a part of.

Unlocking the Power of Search Engine Optimization: A Digital Marketing Guide

In the vast landscape of digital marketing, search engine optimization (SEO) stands as a beacon of opportunity for businesses looking to expand their online presence and attract more customers. SEO is defined as “the optimization of social media pages, business websites, and other platforms to increase business visibility and rankings on search engine results.” SEO is crucial to your entire online presence as a business.

The goal of SEO is to drive organic (non-paid or incentivized) traffic to a website by increasing its relevance and authority based on search queries entered by users. SEO encompasses a variety of strategies and techniques, including keyword research, on-page optimization, off-page optimization (such as link building), technical optimization, and content creation, all aimed at improving a website's position in search engine rankings for specific keywords or topics. It is a critical component of digital marketing and plays a significant role in enhancing online presence, attracting potential customers, and ultimately driving business growth. At Newton Peach Marketing, we are dedicated to increasing the visibility of your business using search engine optimization strategies such as:

Creating Quality Content: We create valuable, informative content that addresses the needs and interests of your target audience. Blog posts, articles, guides, and videos not only engage visitors but also encourage them to spend more time on your site—a positive signal for search engines.

Google Optimization: We optimize your Google page, meta descriptions, titles, and headers with chosen keywords. We ensure your site is user-friendly, mobile-responsive, and loads quickly—factors that search engines consider when ranking pages.

Keyword Usage: We start by identifying relevant keywords and phrases that your target audience is likely to search for. We discover high-volume keywords with manageable competition levels that we can use for your social media platforms, enhancing your target outreach.

Cross-Posting to Multiple Platforms: By sharing the content we create for your business on multiple platforms, such as Facebook, Instagram, Google, and LinkedIn, it creates more opportunities for engagement, shares, and backlinks. Each social media platform acts as a potential source of traffic, directing users back to your website or content hub.

Monitoring and Adapting: We regularly monitor your website and social media performance using tools like Google Analytics and Meta Business Suite. We make sure to take note on which content is reaching the most individuals, and we tailor

If you are looking to increase your business visibility, direct targeted traffic to your platforms, and build credibility and trust within the Polk County community, look no further than Newton Peach Marketing. We are dedicated to helping a community of businesses achieve success through search engine optimization and are reading to start with you on this journey to grow and expand your business!

Inside My Week as a Social Media Marketer and Business Owner

As a wife, mother to three adult children, and business owner, my week can look pretty hectic! In this blog post, I wanted to highlight some things that I do in a week to keep my business on track and my clients satisfied with their content.

1)    Starbucks Strategy Runs

When I want a change of scenery from my home office, I bring my laptop to Starbucks and sip on my favorite Pink Drink while I work. During this time, I plan a preliminary weekly overview of what I need to accomplish and create my daily content list for clients. I also answer any emails, calls, or texts that I have received and and will sometimes meet here with a client in-person or virtually to strategize their business needs.

2)    BNI (Business Network International) Weekly Meeting

Every Wednesday at 7:30 a.m., I join a group of thirty to forty local business owners to discuss business opportunities, referrals, and networking events that enhance my outreach and build my communication skills. Each BNI chapter uses a referral-based program to help grow the business of all active members. Guest presentations also give us the advantage of learning new ways on how we can help other businesses in our chapter grow and succeed.

3)    Brew’N Biz Monthly Meeting

I started this monthly networking meeting to connect and meet with local businesses; similar to BNI, this meeting gives community businesses referral opportunities to help grow local clientele. However, this monthly meeting is open to any business owner and no fee or membership is required to join. We rotate between breakfast meetings and happy hour network events to encourage networking and socializing!

4)    On-Site Client Meetings

Throughout the week, I will visit local clients at their business office to discuss the performance of their Facebook, Instagram, Google, and other social media platforms. These visits give me the opportunity to get to know each client personally and learn what media avenues they want to pursue to grow their business. I also discuss how their platforms are being fully optimized to reach their target audience and take notes on their social media goals for the month.

5)    Home Office Work

Lastly, I spend the majority of my time in my home office working on a variety of different tasks. These tasks include content creation, increasing the SEO (Search Engine Optimization) of my clients, managing different social media accounts, emailing newsletters, blogging, advertising, responding to Google reviews, and organizing trade shows and community events. My home office acts as a base for my business that offers me a cost-effective and efficient space to work as the head of Newton Peach Marketing.

            My job allows me the ultimate freedom and flexibility to work from anywhere and with anyone. The meetings and errands listed above are just some tasks that show up in my weekly schedule that help my business stay on track and successful. As long as I have my phone and computer, I have the ability to stay connected with my clients no matter where I am! Newton Peach Marketing has given me the chance to support my family, clients, and overall community in Central Florida.

Leveraging AI for Marketing Success: The Key to Unlocking Business Growth

As the new ChatGPT-4o AI assistant was revealed on Monday, the idea of integrating

your business with a language learning model (LLM) became a reality. The new updated

AI assistant, created by OpenAI, revealed the endless possibilities of expanding your

business opportunities to reach customers locally and nationally. Here a couple of ways

that your business could benefit from using AI:

1. Increase your digital footprint

The new ChatGPT-4o AI assistant is fully powered by the information on the

internet; this means that having a substantial digital footprint will increase your

business traffic by letting more customers know who you are and where you are

located. By having an active Facebook page, Instagram page, Google page,

website, etc., ChatGPT-4o draws information from your digital footprint to

recommend clients to your business. At Newton Peach Marketing, we are here to

help you increase your business’ digital footprint to enhance your opportunities

for growth and success.

2. Increase your search engine optimization (SEO)

Search engine optimization is the process of improving the quality and quantity

of traffic to your website from search engines. ChatGPT-4o can enhance your

business’ online visibility through a variety of mechanisms, including AI-driven

keyword analysis and content optimization. SEO-friendly content on your social

media platforms allows potential customers to easily find your business on

Google and other search engines; at Newton Peach Marketing, we create content

that is SEO-friendly by using language learning models to see what type of

content will reach a greater audience for your business.

3. Use AI-driven analytics

AI algorithms can analyze historical data, market trends, and customer behavior

to make accurate predictions and recommendations for future actions. By

leveraging AI-driven predictive analytics, your business can anticipate customer

needs, optimize marketing strategies, and make data-driven decisions that

enhance your brand visibility and expand your digital footprint in the virtual

marketplace.

4. Increase your customer relationship management

AI algorithms, such as ChatGPT-4o, can analyze your customer data, interactions,

and preferences to personalize marketing communications and improve

customer engagement. By leveraging AI-powered CRM systems, your business

can nurture leads and foster long-term relationships with customers, thereby

increasing your brand visibility and attracting more referrals.

Newton Peach Marketing is dedicated to helping your business grow in an ever-

changing virtual marketplace. By leveraging language learning models, we create SEO-

friendly content for your business that will increase customer traffic and expand your

digital reach. As AI continues to progress and evolve, we are committed to learning how

to increase your online visibility. Contact us today and let us help you grow your

business!

Elevate Your Brand: The Power of Professional Social Media Marketing Services

In the digital age, harnessing the potential of social media is essential for businesses

seeking to thrive in the online landscape. A strategic and impactful social media

presence can elevate your brand, foster engagement, and drive business growth. In this

blog, we'll explore three compelling reasons why partnering with a professional social

media marketing company is a game-changing investment for your brand.

Strategic Content Creation and Branding Messaging

Crafting a compelling brand narrative and delivering it effectively on social media

requires a strategic approach. A professional social media marketing company brings

expertise in content creation, ensuring that your brand message resonates with your

target audience. From eye-catching visuals to engaging copy, they curate content that

not only captivates but also aligns with your brand identity. This strategic content

creation builds brand recognition and establishes a consistent and impactful online

presence, setting your brand apart in a crowded digital landscape.

Audience Engagement and Community Building

Building a thriving community around your brand is a cornerstone of successful social

media marketing. Professional social media marketers excel in fostering audience

engagement through strategic interactions, responding to comments, and initiating

conversations. They understand the nuances of each social media platform, tailoring

engagement strategies to maximize reach and impact. By cultivating a genuine online

community, they turn followers into brand advocates, amplifying your brand’s influence

and creating lasting connections with your audience.

Data-Driven Campaigns and Performance Analysis

The success of any social media strategy lies in data-driven decision-making. A

reputable social media marketing company employs analytics tools to track the

performance of your campaigns meticulously. From measuring engagement metrics to

analyzing conversion rates, they gather valuable insights that inform ongoing strategies.

This data-driven approach allows for continuous refinement and optimization of social

media efforts, ensuring that your brand stays adaptive, relevant, and attuned to the

ever-evolving dynamics of the digital landscape.

In the fast-paced world of social media, having a professional ally can make all the

difference in the success of your brand. From strategic content creation to fostering

community engagement and leveraging data-driven insights, a social media marketing

company brings a wealth of expertise to the table. Elevate your brand, expand your

reach, and drive meaningful connections with your audience by investing in the services

of a seasoned social media marketing partner. The power of a professionally managed

social media presence is the key to unlocking new heights for your brand in the digital

realm. When you’re ready to partner with professionals, call on Newton Peach

Marketing in Winter Haven, Florida.

Unlocking Business Success: 3 Compelling Reasons Every Business Should Utilize Facebook

In the digital age, establishing a robust online presence is crucial for the success of any business. Among the myriad of social media platforms, Facebook stands out as a powerhouse for connecting businesses with their target audience. Here are three compelling reasons why every business should harness the power of Facebook:

Unrivaled Global Reach

Facebook boasts an immense user base, with billions of active users worldwide. This presents an unparalleled opportunity for businesses to tap into a vast and diverse audience. By creating a Facebook business page, companies can transcend geographical boundaries and connect with potential customers on a global scale. The platform's user-friendly interface allows businesses to share engaging content, promote products or services, and interact directly with their audience. This expansive reach is especially beneficial for small businesses seeking to expand their customer base without a hefty marketing budget.

Precision Targeting with Ads

One of Facebook's most powerful features for businesses is its advertising platform. Through targeted ads, businesses can pinpoint specific demographics, interests, and behaviors, ensuring their messages reach the most relevant audience. This level of precision targeting enables businesses to optimize their marketing efforts, reaching potential customers who are more likely to engage with their products or services. Whether it's age, location, interests, or online behavior, Facebook's ad platform allows businesses to tailor their campaigns with unprecedented accuracy, maximizing the return on investment for advertising budgets.

Building Brand Loyalty and Engagement

Facebook is not just a platform for broadcasting information; it's a space for fostering relationships and building brand loyalty. Businesses can engage with their audience through regular posts, comments, and direct messages. This direct interaction helps humanize the brand and creates a sense of community around it. Consistent and meaningful engagement builds trust, and trust is a fundamental factor in driving customer loyalty. Additionally, Facebook provides valuable insights into user behavior and preferences through analytics tools, allowing businesses to adapt and refine their strategies based on real-time data.

The benefits of using Facebook for business are vast and multifaceted. The platform offers an unparalleled global reach, precise advertising capabilities, and the opportunity to build lasting connections with customers. By leveraging these advantages, businesses can enhance their online presence, increase brand awareness, and ultimately drive success in an increasingly competitive digital landscape. Whether you're a small startup or an established enterprise, Facebook is a powerful tool that should not be overlooked in your marketing strategy. When you're ready to partner with a local marketing company that has over a decade of experience of creating ads and strategies for you Facebook business page, contact Newton Peach Marketing.

3 Reasons to Invest in Social Media Marketing for Your Small Business in Florida

Owning your own business means it's important to understand the "why" of things just as much as "how" to do them. When it comes to investing in your brand, things like signage, printed materials, or photography are straightforward. Social media though has sometimes been looked at as "frivolous" or unnecessary among business owners. Contrary to this mistaken belief, social media is actually a huge asset to modern business owners, and if done right, can pay for itself and then some. Our marketing agency specializes in social media content and management for businesses of all sizes in Polk County and we see the benefits firsthand. 

According to Newton Peach, the top 3 reasons you should consider investing in social media for your business are: 

Increased Brand Awareness

Social media platforms provide an extensive reach within your area. This allows businesses to connect with a diverse audience and increase brand visibility to potential customers and clients. By consistently engaging and sharing relevant content, businesses can create awareness and exposure for their products or services. With a single click, a post on Facebook or Instagram can reach hundreds of people within a day. What other marketing tool will give you those kinds of results?

Targeted Advertising

Social media platforms offer advanced targeting options for content. This enables you to reach individuals grouped by specific demographics, interests, behaviors, and locations with your brand. By targeting your approach (as opposed to blanket advertisement) you enhance the effectiveness of advertising campaigns, reaching the right audience and maximizing your return on investment (ROI). In the marketing world, social media is how you get the "most bang for your buck" when promoting your service or product. 

Customer Engagement and Relationship Building

Social media facilitates direct communication between businesses and their customers. By actively engaging with followers, responding to comments, and addressing questions or concerns, your business (and you as an owner) can build stronger relationships, foster loyalty, and establish a positive brand image in your community. By personalizing your business to those in your area, you build a level of trust that can lead to word-of-mouth promotion (aka FREE advertisement), increased sales, and a stronger presence within your community. 

Newton Peach Marketing is proud to serve Winter Haven businesses with social media services tailored specifically to their needs and their audience. We would love to help you grow! By identifying your ideal audience, and connecting with your community on your behalf, we help you promote and build your brand to increase profits long-term. Let's talk about options for your business! Schedule a consultation and learn how Newton Peach Marketing can help you grow!

St. Patrick's Day: The Backstory

St. Patrick's Day, or The Feast of St. Patrick, is a well-known holiday, known for fun (and sometimes crazy) parties all over the United States. Shamrocks are abundant and you'll be seeing in the color green just about everywhere you go on March 17th. However, many people celebrate the holiday without ever knowing WHY they are celebrating or WHAT the traditions mean. We're here to put those questions to rest.

What is St. Patrick's Day, Besides a Party?

St. Patricks' Day is when people, specifically those of Irish descent, recognize and remember St. Patrick, a historical figure of religious significance in Ireland. The day was traditionally celebrated as a feast day by those of the Catholic, Anglican, Orthodox and Lutheran churches.

Who Was Saint Patrick?

It is thought that St. Patrick was born a Roman Britain to a wealthy family in the fourth century. He was kidnapped by Irish raiders at age 16 and sold as a slave. He served as a shepherd in Gaelic Ireland for 6 years, and during that time, it is historically said that he "found God". According to the story, God told him to flee to the coast where a ship would be waiting to take him home. Once he made his way home, Patrick became a priest, and later returned to Ireland to convert the pagan society to Christianity. During his ministry, he converted thousands, and tradition holds that he passed away on March 17th.

Why All the Shamrocks?

According to the historical tales, St. Patrick used clover, a three-leaf plant, to explain the concept of the Holy Trinity to the pagan Irish.

Saints and Parties?

Traditionally, the Feast of St. Patrick was the one day that the restrictions of Lent were lifted, and people could indulge in the things they had given up, including alcoholic beverages. It was a time to honor and celebrate the patron saint Patrick and remember what he did for the Irish people. Today, St. Patricks Day is used as a huge marketing holiday for many food and beverage (specifically beer) companies since the day is celebrated with large parties  around the world. They take advantage of the concept of "abundance" and extravagance that has come to be associated with St. Patricks' day.

So, this St. Patrick's Day, go green on March 17th knowing exactly why you're wearing those sparkly shamrock glasses and enjoying a fun party with your friends. Are you feeling like you’re out of luck when it comes to advertising your business or building your brand online? It’s time to call Newton Peach Marketing! We are Polk County’s top choice for online and small business marketing. We personalize the process of building your brand, and tailor a plan to you, your budget, and your business. Call us!

Happy St. Patty's Day!

LOVE Your Community This Valentine's Day!

February is the "month of love" and Valentine's Day is coming up fast! Everyone is focused on shopping for their sweetheart, parents are coming up with fun Valentine ideas for their kids, and teachers are decking out their classrooms with hearts and fun projects to celebrate the season. In all these festivities, what if you could also show your community some love?? Your local businesses feed into your community each day, providing products, services, and experiences that set apart your town and make it special. Winter Haven, Lakeland, Bartow, Lake Wales, Auburndale, and the surrounding areas are home to some of the best shopping and dining options in Central Florida, but these hidden gems can often go unnoticed. Unless, that is, people like YOU choose to make them part of your celebrations. 

This Valentine's Day, show your community businesses some love by...

Shopping Local. 

This one is easy! From cakes, cookies, and chocolates, to the perfect piece of jewelry for your sweetheart, local stores have the most unique gifts, and often depend on other nearby crafters and producers for their inventory. No big box brands here! Your gifts will be special, because they show you cared enough to take time to shop in person, and will have even more meaning because they're a piece of home!

Making them part of your big day. 

It's easy to take advantage of chain restaurants and their big Valentine advertisements for cheaper "dinners for two" on Valentine's day. What if we told you though, that local restaurants often have deals just as good, and with GREAT food! There are so many great restaurants to suit every taste and style here in Polk County. Make it a family affair or a romantic night out!

Sharing the love!

This is one time we encourage you to talk about what you're buying, where you're taking your Valentine, and just how amazing your holiday was! While we're not encouraging you to brag, we are encouraging you to share your experiences with these local businesses. This is free advertisement for them, and helps them get exposure and clout in our cities and towns. Leave them a review, talk about their products or services, tag them on social media. Get their name out there and show them some love!

We hope your Valentine's Day is amazing, and we look forward to seeing all the ways you show our local businesses some love, not just during February but throughout the year ahead. Newton Peach Marketing is proud to be a Winter Haven business, and it’s a privilege to work with so many other small businesses in our area. Helping you build your brand, grow your business, and thrive through professional connections with others is our top priority.

Happy Valentine’s Day from Newton Peach Marketing!

Santa Brought The Sniffles...Now What?

Did Santa bring more than presents to your home this season? If a cold or flu made its way down the chimney (or through your front door), your holiday might have been a little less than ideal. Instead of sipping hot cocoa and enjoying your Christmas gifts, once your  family and friends went home you were left with coughing, aches, and not enough tissues. Sanitizing after Santa (or your sniffling out of town guests) is important as it will not only protect your remaining family from whatever germs came into your house, but it will also kick the germs to the curb faster and help you get well. So where should you focus on cleaning, and how should you do it?

Bedrooms. Did your holiday guests come into town with a touch of a cold that quickly turned into a full-blown flu before they left? Have your kids been coughing since Christmas Eve? Taking time to sanitize the bedrooms in your house is important in keeping your home healthy! Wash all bed linens on hot wash if possible, and spray down mattresses, mattress toppers, drapes, and other fabric surfaces that can't be washed with a disinfectant of your choice. Wipe down hard surfaces like bedside tables, headboards, tv remotes, curtain and blind cords/rods, light switches, doorknobs, etc. Pretty much any surface that could have been touched should be sanitized. Finally, open windows for a while if you can to air out the room, and vacuum the space with a HEPA filter to take care of any remaining particles.

Bathrooms. Much like the bedroom, all hard surfaces should be cleaned with sanitizing wipes or cleaners, and don't forget inside the shower or tub! In addition, steam mopping or mopping the floor with an antibacterial cleaner is a good way to take care of any residual viruses hanging around and give you a fresh start to work with.

Extras! Do you keep throws and blankets on chairs and sofas around your home? Wash those for sure! Television remotes are a major hot spot for germs, so cleaning them thoroughly is key when sanitizing after a bout of sickness has hit your household. Other commonly used items that should be thoroughly cleaned include: 

• cell phones 

• the handle on the refrigerator and/or freezer! 

• toothbrushes 

• makeup brushes and hairbrushescar

• keys

Don't forget handy shortcuts that make the cleaning process easier! Most dishwashers for example are equipped with a sanitizing function. Running dishes, or even certain toys, on this function can disinfect them quickly without the need for chemicals!  

We hope you enjoy a happy (and healthy) year ahead, and experience growth and success in your business endeavors! If you need help kickstarting growth, connecting with potential clients, or building your brand within the community, Newton Peach Marketing in the answer. We provide social media management and content creation for businesses of all kinds. Call us to schedule a FREE initial consultation and quote!

Kids in the Kitchen: Holiday Baking is Healthy for Your Family!

The holidays are here, and chances are, you've seen the stores putting out all the baking needs. Festive sprinkles, colored frostings, chocolate chips, and candies galore adorn the entryway displays, and people are stocking up for Christmas baking.

We have a question for you though; How often, when pulling out those ingredients each year, have you heard the words "Can I help?" asked excitedly by your children? It's no secret that the kitchen tends to draw little ones (and even older ones!) in, but it's also well-known that baking with kids can be messy and take a good deal longer than it would if you were just left to your own devices. After all...isn't it quieter and cleaner to work on your own while the kids watch a favorite Christmas movie?

Maybe. Well...probably.

However, this year, we encourage you to bring your kids into the kitchen! Why? Well, here are some reasons experts say baking together can be beneficial for you and your kids this holiday season (even if the ingredients aren't necessarily on the healthy side)...

Family Bonding. Cooking and baking together gives you a common goal to work toward, and then everyone can enjoy taking pride in the results! Instead of everyone being engrossed in phones, tablets, video games, or the television, you're all engaged together. Some great conversations can take place around the kitchen island!

Hands-On Learning. Cooking offers practical application of math skills through measuring, weighing, following directions (recipe reading) and even reading temperatures! It's a great way for young students to continue what they've learned in the classroom over holiday breaks. For older kids, it helps give hands-on practice with life skills. You won't always be there with them to make the Christmas cookies or Grandma's famous cake!

Passing down traditions. Speaking of Grandma's famous cake, many families have recipes that have been made during certain holidays for generations. Letting your children participate in creating these recipes, and allowing them to see slips of paper in loved ones' handwriting or recipes clipped from old magazines, , you are passing down a love of, and appreciation for, family history without even realizing it. Tradition is often passed through the family line on a plate!

Time to talk. How often are your children attempting to talk to you, or you to them, with a phone, work project, or household task taking part of your attention? Being in the kitchen offers an opportunity to shut out the world around you and just focus on spending time around the mixing bowl with your family.

Share the gift of giving! Baked goods are a great way to show someone you care! Teach your children about the joy that can come from working hard to make something for someone else. It's a wonderful way to incorporate a lesson in what Christmas is supposed to be about.

We hope this year you'll consider making family time in the kitchen a new tradition of your own if it isn't already. Don't consider yourself a "chef extraordinaire"? Don't worry! Your kids won't care if it's a from-scratch recipe, or a box of cookie mix and some pre-made frosting. The memories made together go FAR beyond the results that come out of the oven. While you’re busy making memories with the ones you love, we’ll be busy continuing to grow your business behind the scenes. Social media never sleeps, and making sure you are represented well online is a 24-hour job. Let us take the work of branding yourself off your plate! Call Newton Peach Marketing and let us help your business reach its full potential in 2023!

Florida Flair on Your Thanksgiving Table: Top 3 Thanksgiving Menu Tips

Thanksgiving will be here before we know it! While our temperatures certainly don't reflect the holiday season just yet, a trip to any local shopping center will let you know that visions of turkeys and family gatherings are at the forefront of everyone's minds. Here in Central Florida though, we have the freedom to celebrate Turkey Day in some unique (and fun) ways! We have some great ideas to help you add some Floridian flair to your Thanksgiving table this year, and give your guests a taste of the Sunshine State.

As you plan your menu, why not try:

A Twist on The Classic Pie

A twist of lime that is! Instead of traditional pumpkin or apple, wow your family and friends with a homemade key lime pie this Thanksgiving! Delicious, cool, and creamy, with just enough tartness to keep things interesting, it is THE classic dessert of Florida. Add some homemade whipped cream on the side (or piled high on top) and it's sure to be a hit!

A Tropical Tan for Your Turkey

A mojo marinade or sweet and spicy orange glaze is never disappointing, especially when it comes out adorning a big, golden turkey fresh from the oven (or the smoker) and placed in the center of the table. Orange, lime, lemon, and other "tropical" flavors reflect all the best of Florida, but blend beautifully with turkey, no matter how you choose to cook it. Recipes for this are nearly endless online. Look up one that calls to you and try something fresh this year!

Keep Your Table Fresh

Fall and Winter are when gardens are dying down across much of the US, but here in Florida, our growing season is still going strong. Many local markets will still have fresh produce of all kinds, so plan your holiday menu around these items! Instead of the typical green bean casserole, why not try sweet and savory roasted brussels sprouts alongside your turkey and mashed potatoes? Add some crunch with a bright salad, or try a fruit salsa to replace canned cranberry sauce. There are SO many ways to bring the freshness of Florida to your Thanksgiving table.

We are ready to make our beautiful home state part of our celebrations this year. How about you? We hope this holiday season is full of all the best for you and the ones you love. While you’re enjoying time to celebrate with family and friends, Newton Peach Marketing will still be working behind the scenes to make sure your online presence is felt and your business never stops growing. Feeling run down because you’re still trying to do it all yourself? Take a break this holiday season and hand your social media over to our team! We provide customized content for all of your social media platforms, so you’re still being seen and heard by potential customers and clients.

Happy Thanksgiving from NPM!

A SPOOKtacular Halloween by the Pool: Celebrating Halloween Looks a Little Different in Florida!

Holidays in Florida always seem to look a little different. Christmas? Sometimes we wear flip-flops and grill out. Thanksgiving? Seafood is a great alternative to turkey! We're used to doing things our own way here. Halloween is around the corner, and it's time to start thinking about how you'll be celebrating. We might not have Fall leaves or chilly air, but we DO have plenty of swimming pools! Did you know, there are lots of ways to make your pool area the hottest party spot in the neighborhood for a scary bash? The best part? You don't have to try very hard or spend much cash to make your pool "spook-tacular".

Here are our favorite ways to bring your pool into the festivities...

Floating Decor

There are SO many possibilities when it comes to items you can float in your pool for decorative purposes. If you want to go all out, carve pumpkins, and float them in your pool after dark with tea-lights flickering inside. Floating jack-o-lanterns take things to a whole new level! If you want something a little easier (and cheaper), opt for the plastic pumpkin buckets available at most stores around the Halloween holiday. Go with all orange for a traditional look, or mix it up and pick an array of colors.

For a spooky glowing effect, blow up balloons with glow sticks inside. Float them in your pool as "glowing orbs". Give it an extra dose of creepy and put glow sticks inside of inflated rubber gloves for glowing hands to disperse in your pool.

Send The Skeletons Floating!
Plastic skeletons are a classic Halloween decoration, but did you know you can kick up the scary fun (and possibly laughs) by taking your skeleton poolside? Pose plastic skeletons in patio lounge chairs with sunglasses, sun hats, drinks, etc. You can even prop one in or on a pool float and send it sailing in your pool. Guests will get a kick out of the newest "swimmer" at the party. The best part? These guests won't eat all the snacks!

Go Big

If you're willing to go farther (and deal with a little more pool cleanup) you can opt for these fun ideas to really impress your guests!

Pool dye won't stain at all, but with one dose you can have a pool full of red "blood", or green "swamp water". After 3 or 4 days, the dye gets filtered out of the system and you're once again left with sparkling blue water ready for swimming.

Fog machines or dry ice are another creepy pool effect that can really amp up the spooky vibe of your party. Place around the exterior edge of your pool and crank up the Halloween tunes, and you'll officially have the best party on your street.

Newton Peach Marketing LOVES the Florida life, and appreciate all the things the make it unique. That includes our local businesses! Are you a small business owner in the Central Florida area? We are so glad to have you as part of our area. Supporting local is a big deal, and our business is built on making sure brands just like yours get the exposure they need to grow and thrive. Are you overwhelmed with managing social media accounts, answering comments, reading reviews, and making sure you’re represented well across the internet? Let us take the load off your shoulders and let you focus on what’s important: keeping your business running well.

Happy Halloween from NPM!

Tips and Tricks to Handle Burnout This Summer

Summer is here! That means summer activities and talk of vacations are here as well. During this time of year, it is common for many to experience burnout and lack of focus. At Newton Peach Marketing, we know how important it is to stay on top of your business duties while maintaining your mental health. That is why we want to share with you some tips on how to beat burnout this summer.

1.) Make sure you are taking enough breaks

One great way to avoid job burnout is to ensure you are taking enough breaks throughout your workday. Fellow workaholics can agree that it is easy to get lost in a task in the workday and forget to take breaks, but breaks are important because it gives your body and mind time to refresh and focus on something that is not work-related. Setting aside daily breaks will help relieve workplace stress as well.

2.) Set aside time for exercise

If you feel yourself experiencing burnout setting aside time in your daily routine for exercise, even just a 15-minute walk, will work wonders. Research shows exercise provides recovery for your cognitive processes and nervous system so it can function more effectively. Giving yourself a set time for exercise each day will give you a chance to reflect on your day and unwind while also making you feel accomplished for doing something good for your body and health.

3.) Prioritize healthy diets to support a healthy mood and energy level.

Believe it or not, what we are putting into our bodies daily has a big effect on our moods and energy levels. Try minimizing the number of refined sugars and processed foods you are eating daily as they disrupt your body's hormone balance and lead to a mid-day crash in energy and mood. Try replacing these refined sugars and processed food with whole food with lots of vitamins and nutritional value that will keep your body fueled through the workday.

We hope you enjoyed reading about these tips to beat job burnout this summer. At Newton Peach Marketing we know it can sometimes be harder to focus on work during the summer season, however, these tips will fuel your body and mind keeping you focused on what needs to be done in the workplace. If you find yourself spread too thin running your business contact our team at Newton Peach Marketing and we would love to help you out by tackling all your digital marketing needs!

Fun activities to do with your Dad this Father’s Day

With Father’s Day right around the corner, you’re probably planning what you are going to do for your dad (or Father figure) to make his day special. At Newton Peach Marketing we know how important dads are in one’s life, and how important it is to make them feel loved and appreciated on their big day. Lucky for us, we live in Florida where there are endless activities that he’ll love, and the best part will be making memories with YOU.

Some super fun activities to do with your Dad, Grandpa, or important man in your life include:

·      Going to the beach for the day: Florida has a multitude of beautiful beaches to visit this Father’s Day. Going to the beach makes a great day trip, or an easy weekend getaway! Whatever you choose, Dad will enjoy relaxing by the waves where you can spend quality time together and make memories that will last forever.

·      Going to a nice dinner: If you plan on staying local this Father’s Day, taking Dad to a nice dinner is a great way to spend time together. Winter Haven is home to a variety of delicious restaurants to choose from. A nice lakeside seafood dinner at Harborside, a relaxing Italian meal at Arabella’s, or enjoying the fun atmosphere at FIRE eatery & bar for a tender steak are all great choices to celebrate Dad this year. Whatever his favorite food is, a local Winter Haven restaurant is sure to have it!

·      Go to a game: If your dad or special man in your life is a sports fan, going to a baseball game for Father’s Day is a great idea to have some fun quality time! If going to a professional game seems like an activity your dad would enjoy, Florida has multiple options from the Flying Tigers minor league team in Lakeland to the Tampa Bay Rays major league team in St. Pete and even the Miami Marlins! Going to a baseball game this Father’s Day will not only be fun for your Dad but for the entire family!

At Newton Peach Marketing we recognize that without dads, we wouldn’t be the people we are today. We want to make sure all fathers feel seen and celebrated and that’s why we believe in promoting holidays like Father’s Day on our social media outlets. As a marketing agency, we do the same for you. Whatever you feel is important, deserves recognition, or should be showcased, we make sure it has the front and center spotlight on all your pages. We customize content for each client, making sure the best parts of your business are seen by potential clients and customers in your area. How can we help you build your brand in your community?

Happy Father’s Day! 

Mom-Approved Ideas for Celebrating Mother's Day

• Mother's Day is just a few days away! Are you ready? While flowers, gifts, and breakfast in bed, what if there was a way to celebrate Mom all year long? Newton Peach Marketing supports mothers and truly believes they are superheros for what they take on each day. Making mom feel special for a day is fun for celebrating, but finding ways to surprise her with helping hands and items taken off her to-do list is the ultimate love letter. After all, have you ever seen how LONG it is?? We have some tips to get you started, but be sure to brainstorm ideas for your own wife, mom, grandmother, or other important lady in your life. She's sure to appreciate it!
  
  Some simple ways to support Mom and show her how much you love her every day include:
  

• Take over dish duty. If mom usually ends up in front of the sink or dishwasher each night, make sure you're there before she is! Taking this simple chore off her list gives her a few extra minutes in her evening. Maybe she'll finally have time to pick up that book she's been putting off, or enjoying 5 more minutes of quiet on the back patio before dark.
  

• Clean her car. A clean care takes time and energy, and those are two things Mom usually doesn't have at the end of the day. Give her car a glow up, with an interior detail, and a good wash and wax. You can pay a professional and surprise her, or grab your rags, the hose, and the vacuum and do it yourself.
  

• Plan a meal (or more) each week. Taking just one night off Mom's plate each week is a great way to show your love. Planning, shopping for, and preparing dinner on a busy weeknight can relieve stress, or give her a relaxing weekend and take over dinner on Saturday or Sunday night. She's sure to appreciate a tasty meal that she didn't have to make.
  
  We hope this helps you get a head start on your own list for Mom this coming year. While you're busy taking care of mom's to-do list, we're busy taking care of YOURS as a business owner. Newton Peach Marketing handles all of your online marketing needs, with a special focus on social media and content creation. We make sure your potential clients and customers see all the best parts of your business and your brand, and you see the increase in profits because of that exposure. Let us help you grow your business, build your brand, and find bigger success in the year ahead!
  

Happy Mother's Day to moms everywhere!

Batter Up! Opening Day Is Tomorrow!

The month of April is a special month for the Newton Peach Marketing family. Every year this month marks the Major League Baseball Opening Day. Hope springs eternal for cities like St. Louis, New York, Milwaukee, and Tampa Bay. It is a new beginning for every baseball fan. No matter what happened last season every team is in first place on Opening Day. A fresh start brings hope and enthusiasm. 

This hope and enthusiasm is not only for baseball fans but for business entrepreneurs. Last year, according to the U.S. Business Formation, 5.2 million new businesses opened, and the rate continues to rise every month since the start of Covid. Maybe the month of April is Opening Day for your business? Is your hope and enthusiasm running amok because of this new adventure you are beginning? Let Newton Peach Marketing help get you prepared for your business’ Opening Day!

Newton Peach Marketing has been helping launch new businesses for the last almost nine years. We specialize in getting your social media in order, your Google business listing optimized, and setting up your Facebook business page. And once your Opening Day happens we continue to provide specialized content across your media platforms to raise your internet profile to continue the engagement with your new fans.

When you become a Newton Peach Marketing customer, many other doors are opened for you. We have almost 45 clients in a wide-variety of industries that enables us to cross-platform network, guiding our existing clients to your services and vice-versa. Newton Peach Marketing provides content and contacts to make your Opening Day special. Reach out today so that we can reach out for you.