Reflections and Resolutions: Learning from Business Lessons in 2024 and Crafting a Vision for 2025

With Christmas right around the corner, now is the time we like to look back and reflect on our business over the past year and craft a vision for the year ahead. This year at Newton Peach Marketing was filled with surprises, challenges, and new opportunities, and we learned many different lessons along the way. In this blog, we wanted to share with you the reflections we made from this past year, as well as how we are going to craft a vision board for our business in the upcoming new year!

2024 In Retrospect:

Adaptability is Non-Negotiable

As the social media landscape changes at lightning speed, we know we must be at the top of our game to keep up with new trends and make sure our clients are getting optimized content. From new platform algorithms to emerging trends like short-from video popularity, staying flexible and constantly learning is one of our business’s greatest strengths! Adaptability is a core value at Newton Peach Marketing, and we are dedicated to evolving with the ever-changing social media landscape.

Authenticity Remains Key

It became increasingly evident in 2024 that audiences on social media platforms value transparency and honesty from businesses. At Newton Peach Marketing, we know that genuine interactions are “worth” way more in the social media landscape than overly polished content. Audiences value content they can connect with, as well as content that embraces true authenticity, which results in building trust and loyalty!

Data-Driven Decisions Are Critical

In order to make sure our clients’ content reaches the largest audience possible, we make sure to create all content based on data we gather from Google, Facebook, and Instagram. We look at how many people each post reaches, as well as engagement metrics such as likes, comments, shares, and click rates. This data-driven approach ensures that every piece of content we create is individually tailored to each of our client's businesses, and has been a great tool to utilize this past year.

Looking Ahead to 2025: Crafting a Vision

Building a Larger Community

One of our biggest goals for 2025 is to partner with and work for more locally-owned businesses in Polk County and beyond. We are always constantly looking to expand our business and help more clients grow and succeed in their endeavors. Newton Peach Marketing is all about supporting the mom-and-pop stores that form the backbone of our community! By working with these businesses, we commit to creating a stronger and thriving local economy.

Adding Additional Services

In the upcoming year, we are excited to announce that we will be expanding our services to include eNewsletters and blogging, as well as prioritizing Google optimization! These new services will greatly increase our client’s online visibility and will drive more meaningful engagement in their businesses. Together, these new additions will let our clients connect with their audience in a more personal way, get their businesses noticed online, and boost overall engagement.

Participate in Vendor Fairs

Another of our goals in 2025 is to help out our clients more in vendor fairs. As many of our clients participate in local markets and vendor fairs, we want to make these events as successful as possible for them. We plan to do this by creating content to promote the vendor fairs and designing marketing materials that clients can set up in their booths. Vendor fairs are a great way for small businesses to connect with our community, and we want to make sure our clients get the most out of these opportunities!

As 2024 comes to an end, all of us at Newton Peach Marketing want to say thank you to our clients for believing in our commitment to growing your business. We are so excited to work with each and every one of you in the new year! Merry Christmas!

Gratitude Marketing: How to Strengthen Your Brand’s Loyalty This Thanksgiving

Thanksgiving provides the perfect opportunity for businesses to connect with their audiences on a deeper level! “Gratitude marketing” uses specific marketing strategies to foster loyalty, humanize brand ideas, and build meaningful relationships with customers over the holiday season. Gratitude marketing also focuses on showing appreciation to customers, partners, and the community. This approach not only strengthens customer connections but also boosts brand loyalty, enhances brand image, and drives engagement! Thanksgiving is the perfect time to implement gratitude marketing, as it's the season centered around thankfulness, and consumers are more receptive to heartfelt messages. In this blog, we will explore how brands can use the Thanksgiving holiday to create authentic, gratitude-centered campaigns that leave a lasting impression and build life-long customers.

How to Implement Gratitude Marketing

1. Personalized Thank You Messages

A simple thank-you can go a long way. You can start by sending personalized emails or direct messages to your loyal customers to let them know how much you care.

●      Example: Handwritten thank-you cards or customized video messages can create a lasting impact and increase customer brand loyalty.

2. Highlight Customer Stories

Celebrate your customers by sharing their stories on your social media platforms.

●      Example: Feature a “Customer Spotlight” series, where you share how your product or service has positively impacted their lives.

3. Host a “Gratitude Giveaway”

Engage your audience with a Thanksgiving-themed giveaway. This is where you could encourage participants to share what they’re thankful for, using a branded hashtag.

●      Example: “Share Your Thanks” campaign by a local coffee shop that gave free drinks to participants with the most heartfelt posts.

4. Collaborate with Charities

Partner with a nonprofit organization to give back to the community, and share your efforts on social media to inspire others to contribute.

●      Example: Many brands, like Patagonia, run donation-matching campaigns during the holiday season, inspiring goodwill.

5. Create Heartfelt Content

Use videos, blogs, or social media posts to express gratitude to your audience. Authenticity is key, so let your tone and content reflect genuine appreciation.

●      Example: A short Thanksgiving video featuring your team expressing thanks to customers, coupled with behind-the-scenes footage.

Tips for Authentic Gratitude Marketing

●      Be Genuine: You should try to avoid generic messages; now is the time to personalize your content to reflect your brand’s personality!

●      Engage Directly: Utilize social media polls, Q&A sessions, or live streams to interact with your audience and get to know your customers a little better.

●      Follow Through: Gratitude marketing shouldn’t stop after Thanksgiving; incorporate customer and community appreciation into your year-round strategy!

Gratitude marketing isn’t just about saying “thank you”; it’s about making your customers feel valued and appreciated. By leveraging the Thanksgiving season to express your authentic gratitude, you can strengthen your brand’s emotional connections, boost loyalty, and set yourself apart from competitors.

Are you ready to craft your gratitude marketing strategy? Or do you need help with your Thanksgiving campaigns? If so, contact Newton Peach Marketing for creative, gratitude-centered strategies that will elevate your brand this season and the rest of the holidays to come!

A Spooky Social Media Guide to “Boo”-st Your Engagement During this Halloween Month!

As Halloween fast approaches, now is the perfect time to take advantage of this spooky holiday to increase your social media presence and engagement. By bringing a little bit of mystery, magic, and fun to your social media platforms, you can captivate audiences who are already in the mood for a little bit of seasonal fun. At Newton Peach Marketing, we know how to bring your social media presence back to life during this Halloween month and will work with your business to elevate your brand’s visibility with a variety of seasonal-themed content. If you keep on reading, you’ll get to see our ultimate guide to “boo”-sting your social media engagement this spooky season!

Captivate Your Audience with “Spooky” Visuals

Halloween is filled with visuals, color schemes, and imagery that can be incorporated into your content to make your social media platforms visually appealing while capturing the essence of the seasonal fun! At Newton Peach Marketing, we can experiment with eerie overlays, animated ghost effects, or black-and-orange color schemes to make your posts stand out.

Put Out Halloween Polls and Questions

Who doesn’t love a good Halloween poll, am I right? Social media polls are one of the greatest tools to increase brand engagement on your social media pages. Whether you want to compare Halloween-themed movies, different types of candy, or best costumes, we can help you set up your poll across all platforms to boost engagement and get people talking about your business.  

Host a Halloween-Themed Giveaway

A seasonal-themed giveaway is a tried-and-true method of boosting engagement and increasing your audience viewership throughout the month. By incorporating your business products with other Halloween gifts, such as candy, merchandise, haunted house experience, etc., people will be entering your giveaway left and right! This in turn will increase the amount of traffic on your page, and could potentially result in new customers. 

Play With Halloween Puns and Spooky Language

The funnier your Halloween posts are, the more likely you are to be remembered! At Newton Peach Marketing, we love to use seasonal-themed language for your content creation by tying in the holiday spirit with important information on your posts. Also, putting cultural references in your posts to movies, tv shows, books, etc. that are well-known around the Halloween season is another fun thing we like to do to boost your engagement and increase your viewership stats!

Get Nostalgic with Halloween Memories and Traditions

Almost everyone has nostalgic, childhood memories of dressing up in a costume and going door-to-door saying “trick-or-treat” to neighbors. Incorporating this nostalgic feel with your social media posts can make your business feel more relatable and welcoming. Giving people the opportunity to share their fond Halloween memories will let them express past memories that they want to relieve during this holiday season, as well as give your business the opportunity to reach out to the community.  

If you’re ready to kick-off these next couple months with seasonal-specific themes to your content, look no further for help! At Newton Peach Marketing, we are dedicated to creating individualized content that encompasses your ideal brand image and engages audience viewership through local and national levels. Let us help you navigate this hectic holiday season by giving us the opportunity to show you what we do best!

Unlocking the Power of Search Engine Optimization: A Digital Marketing Guide

In the vast landscape of digital marketing, search engine optimization (SEO) stands as a beacon of opportunity for businesses looking to expand their online presence and attract more customers. SEO is defined as “the optimization of social media pages, business websites, and other platforms to increase business visibility and rankings on search engine results.” SEO is crucial to your entire online presence as a business.

The goal of SEO is to drive organic (non-paid or incentivized) traffic to a website by increasing its relevance and authority based on search queries entered by users. SEO encompasses a variety of strategies and techniques, including keyword research, on-page optimization, off-page optimization (such as link building), technical optimization, and content creation, all aimed at improving a website's position in search engine rankings for specific keywords or topics. It is a critical component of digital marketing and plays a significant role in enhancing online presence, attracting potential customers, and ultimately driving business growth. At Newton Peach Marketing, we are dedicated to increasing the visibility of your business using search engine optimization strategies such as:

Creating Quality Content: We create valuable, informative content that addresses the needs and interests of your target audience. Blog posts, articles, guides, and videos not only engage visitors but also encourage them to spend more time on your site—a positive signal for search engines.

Google Optimization: We optimize your Google page, meta descriptions, titles, and headers with chosen keywords. We ensure your site is user-friendly, mobile-responsive, and loads quickly—factors that search engines consider when ranking pages.

Keyword Usage: We start by identifying relevant keywords and phrases that your target audience is likely to search for. We discover high-volume keywords with manageable competition levels that we can use for your social media platforms, enhancing your target outreach.

Cross-Posting to Multiple Platforms: By sharing the content we create for your business on multiple platforms, such as Facebook, Instagram, Google, and LinkedIn, it creates more opportunities for engagement, shares, and backlinks. Each social media platform acts as a potential source of traffic, directing users back to your website or content hub.

Monitoring and Adapting: We regularly monitor your website and social media performance using tools like Google Analytics and Meta Business Suite. We make sure to take note on which content is reaching the most individuals, and we tailor

If you are looking to increase your business visibility, direct targeted traffic to your platforms, and build credibility and trust within the Polk County community, look no further than Newton Peach Marketing. We are dedicated to helping a community of businesses achieve success through search engine optimization and are reading to start with you on this journey to grow and expand your business!

Elevate Your Brand: The Power of Professional Social Media Marketing Services

In the digital age, harnessing the potential of social media is essential for businesses

seeking to thrive in the online landscape. A strategic and impactful social media

presence can elevate your brand, foster engagement, and drive business growth. In this

blog, we'll explore three compelling reasons why partnering with a professional social

media marketing company is a game-changing investment for your brand.

Strategic Content Creation and Branding Messaging

Crafting a compelling brand narrative and delivering it effectively on social media

requires a strategic approach. A professional social media marketing company brings

expertise in content creation, ensuring that your brand message resonates with your

target audience. From eye-catching visuals to engaging copy, they curate content that

not only captivates but also aligns with your brand identity. This strategic content

creation builds brand recognition and establishes a consistent and impactful online

presence, setting your brand apart in a crowded digital landscape.

Audience Engagement and Community Building

Building a thriving community around your brand is a cornerstone of successful social

media marketing. Professional social media marketers excel in fostering audience

engagement through strategic interactions, responding to comments, and initiating

conversations. They understand the nuances of each social media platform, tailoring

engagement strategies to maximize reach and impact. By cultivating a genuine online

community, they turn followers into brand advocates, amplifying your brand’s influence

and creating lasting connections with your audience.

Data-Driven Campaigns and Performance Analysis

The success of any social media strategy lies in data-driven decision-making. A

reputable social media marketing company employs analytics tools to track the

performance of your campaigns meticulously. From measuring engagement metrics to

analyzing conversion rates, they gather valuable insights that inform ongoing strategies.

This data-driven approach allows for continuous refinement and optimization of social

media efforts, ensuring that your brand stays adaptive, relevant, and attuned to the

ever-evolving dynamics of the digital landscape.

In the fast-paced world of social media, having a professional ally can make all the

difference in the success of your brand. From strategic content creation to fostering

community engagement and leveraging data-driven insights, a social media marketing

company brings a wealth of expertise to the table. Elevate your brand, expand your

reach, and drive meaningful connections with your audience by investing in the services

of a seasoned social media marketing partner. The power of a professionally managed

social media presence is the key to unlocking new heights for your brand in the digital

realm. When you’re ready to partner with professionals, call on Newton Peach

Marketing in Winter Haven, Florida.

Unlocking Business Success: 3 Compelling Reasons Every Business Should Utilize Facebook

In the digital age, establishing a robust online presence is crucial for the success of any business. Among the myriad of social media platforms, Facebook stands out as a powerhouse for connecting businesses with their target audience. Here are three compelling reasons why every business should harness the power of Facebook:

Unrivaled Global Reach

Facebook boasts an immense user base, with billions of active users worldwide. This presents an unparalleled opportunity for businesses to tap into a vast and diverse audience. By creating a Facebook business page, companies can transcend geographical boundaries and connect with potential customers on a global scale. The platform's user-friendly interface allows businesses to share engaging content, promote products or services, and interact directly with their audience. This expansive reach is especially beneficial for small businesses seeking to expand their customer base without a hefty marketing budget.

Precision Targeting with Ads

One of Facebook's most powerful features for businesses is its advertising platform. Through targeted ads, businesses can pinpoint specific demographics, interests, and behaviors, ensuring their messages reach the most relevant audience. This level of precision targeting enables businesses to optimize their marketing efforts, reaching potential customers who are more likely to engage with their products or services. Whether it's age, location, interests, or online behavior, Facebook's ad platform allows businesses to tailor their campaigns with unprecedented accuracy, maximizing the return on investment for advertising budgets.

Building Brand Loyalty and Engagement

Facebook is not just a platform for broadcasting information; it's a space for fostering relationships and building brand loyalty. Businesses can engage with their audience through regular posts, comments, and direct messages. This direct interaction helps humanize the brand and creates a sense of community around it. Consistent and meaningful engagement builds trust, and trust is a fundamental factor in driving customer loyalty. Additionally, Facebook provides valuable insights into user behavior and preferences through analytics tools, allowing businesses to adapt and refine their strategies based on real-time data.

The benefits of using Facebook for business are vast and multifaceted. The platform offers an unparalleled global reach, precise advertising capabilities, and the opportunity to build lasting connections with customers. By leveraging these advantages, businesses can enhance their online presence, increase brand awareness, and ultimately drive success in an increasingly competitive digital landscape. Whether you're a small startup or an established enterprise, Facebook is a powerful tool that should not be overlooked in your marketing strategy. When you're ready to partner with a local marketing company that has over a decade of experience of creating ads and strategies for you Facebook business page, contact Newton Peach Marketing.

St. Patrick's Day: The Backstory

St. Patrick's Day, or The Feast of St. Patrick, is a well-known holiday, known for fun (and sometimes crazy) parties all over the United States. Shamrocks are abundant and you'll be seeing in the color green just about everywhere you go on March 17th. However, many people celebrate the holiday without ever knowing WHY they are celebrating or WHAT the traditions mean. We're here to put those questions to rest.

What is St. Patrick's Day, Besides a Party?

St. Patricks' Day is when people, specifically those of Irish descent, recognize and remember St. Patrick, a historical figure of religious significance in Ireland. The day was traditionally celebrated as a feast day by those of the Catholic, Anglican, Orthodox and Lutheran churches.

Who Was Saint Patrick?

It is thought that St. Patrick was born a Roman Britain to a wealthy family in the fourth century. He was kidnapped by Irish raiders at age 16 and sold as a slave. He served as a shepherd in Gaelic Ireland for 6 years, and during that time, it is historically said that he "found God". According to the story, God told him to flee to the coast where a ship would be waiting to take him home. Once he made his way home, Patrick became a priest, and later returned to Ireland to convert the pagan society to Christianity. During his ministry, he converted thousands, and tradition holds that he passed away on March 17th.

Why All the Shamrocks?

According to the historical tales, St. Patrick used clover, a three-leaf plant, to explain the concept of the Holy Trinity to the pagan Irish.

Saints and Parties?

Traditionally, the Feast of St. Patrick was the one day that the restrictions of Lent were lifted, and people could indulge in the things they had given up, including alcoholic beverages. It was a time to honor and celebrate the patron saint Patrick and remember what he did for the Irish people. Today, St. Patricks Day is used as a huge marketing holiday for many food and beverage (specifically beer) companies since the day is celebrated with large parties  around the world. They take advantage of the concept of "abundance" and extravagance that has come to be associated with St. Patricks' day.

So, this St. Patrick's Day, go green on March 17th knowing exactly why you're wearing those sparkly shamrock glasses and enjoying a fun party with your friends. Are you feeling like you’re out of luck when it comes to advertising your business or building your brand online? It’s time to call Newton Peach Marketing! We are Polk County’s top choice for online and small business marketing. We personalize the process of building your brand, and tailor a plan to you, your budget, and your business. Call us!

Happy St. Patty's Day!

Fun activities to do with your Dad this Father’s Day

With Father’s Day right around the corner, you’re probably planning what you are going to do for your dad (or Father figure) to make his day special. At Newton Peach Marketing we know how important dads are in one’s life, and how important it is to make them feel loved and appreciated on their big day. Lucky for us, we live in Florida where there are endless activities that he’ll love, and the best part will be making memories with YOU.

Some super fun activities to do with your Dad, Grandpa, or important man in your life include:

·      Going to the beach for the day: Florida has a multitude of beautiful beaches to visit this Father’s Day. Going to the beach makes a great day trip, or an easy weekend getaway! Whatever you choose, Dad will enjoy relaxing by the waves where you can spend quality time together and make memories that will last forever.

·      Going to a nice dinner: If you plan on staying local this Father’s Day, taking Dad to a nice dinner is a great way to spend time together. Winter Haven is home to a variety of delicious restaurants to choose from. A nice lakeside seafood dinner at Harborside, a relaxing Italian meal at Arabella’s, or enjoying the fun atmosphere at FIRE eatery & bar for a tender steak are all great choices to celebrate Dad this year. Whatever his favorite food is, a local Winter Haven restaurant is sure to have it!

·      Go to a game: If your dad or special man in your life is a sports fan, going to a baseball game for Father’s Day is a great idea to have some fun quality time! If going to a professional game seems like an activity your dad would enjoy, Florida has multiple options from the Flying Tigers minor league team in Lakeland to the Tampa Bay Rays major league team in St. Pete and even the Miami Marlins! Going to a baseball game this Father’s Day will not only be fun for your Dad but for the entire family!

At Newton Peach Marketing we recognize that without dads, we wouldn’t be the people we are today. We want to make sure all fathers feel seen and celebrated and that’s why we believe in promoting holidays like Father’s Day on our social media outlets. As a marketing agency, we do the same for you. Whatever you feel is important, deserves recognition, or should be showcased, we make sure it has the front and center spotlight on all your pages. We customize content for each client, making sure the best parts of your business are seen by potential clients and customers in your area. How can we help you build your brand in your community?

Happy Father’s Day! 

Mom-Approved Ideas for Celebrating Mother's Day

• Mother's Day is just a few days away! Are you ready? While flowers, gifts, and breakfast in bed, what if there was a way to celebrate Mom all year long? Newton Peach Marketing supports mothers and truly believes they are superheros for what they take on each day. Making mom feel special for a day is fun for celebrating, but finding ways to surprise her with helping hands and items taken off her to-do list is the ultimate love letter. After all, have you ever seen how LONG it is?? We have some tips to get you started, but be sure to brainstorm ideas for your own wife, mom, grandmother, or other important lady in your life. She's sure to appreciate it!
  
  Some simple ways to support Mom and show her how much you love her every day include:
  

• Take over dish duty. If mom usually ends up in front of the sink or dishwasher each night, make sure you're there before she is! Taking this simple chore off her list gives her a few extra minutes in her evening. Maybe she'll finally have time to pick up that book she's been putting off, or enjoying 5 more minutes of quiet on the back patio before dark.
  

• Clean her car. A clean care takes time and energy, and those are two things Mom usually doesn't have at the end of the day. Give her car a glow up, with an interior detail, and a good wash and wax. You can pay a professional and surprise her, or grab your rags, the hose, and the vacuum and do it yourself.
  

• Plan a meal (or more) each week. Taking just one night off Mom's plate each week is a great way to show your love. Planning, shopping for, and preparing dinner on a busy weeknight can relieve stress, or give her a relaxing weekend and take over dinner on Saturday or Sunday night. She's sure to appreciate a tasty meal that she didn't have to make.
  
  We hope this helps you get a head start on your own list for Mom this coming year. While you're busy taking care of mom's to-do list, we're busy taking care of YOURS as a business owner. Newton Peach Marketing handles all of your online marketing needs, with a special focus on social media and content creation. We make sure your potential clients and customers see all the best parts of your business and your brand, and you see the increase in profits because of that exposure. Let us help you grow your business, build your brand, and find bigger success in the year ahead!
  

Happy Mother's Day to moms everywhere!

Batter Up! Opening Day Is Tomorrow!

The month of April is a special month for the Newton Peach Marketing family. Every year this month marks the Major League Baseball Opening Day. Hope springs eternal for cities like St. Louis, New York, Milwaukee, and Tampa Bay. It is a new beginning for every baseball fan. No matter what happened last season every team is in first place on Opening Day. A fresh start brings hope and enthusiasm. 

This hope and enthusiasm is not only for baseball fans but for business entrepreneurs. Last year, according to the U.S. Business Formation, 5.2 million new businesses opened, and the rate continues to rise every month since the start of Covid. Maybe the month of April is Opening Day for your business? Is your hope and enthusiasm running amok because of this new adventure you are beginning? Let Newton Peach Marketing help get you prepared for your business’ Opening Day!

Newton Peach Marketing has been helping launch new businesses for the last almost nine years. We specialize in getting your social media in order, your Google business listing optimized, and setting up your Facebook business page. And once your Opening Day happens we continue to provide specialized content across your media platforms to raise your internet profile to continue the engagement with your new fans.

When you become a Newton Peach Marketing customer, many other doors are opened for you. We have almost 45 clients in a wide-variety of industries that enables us to cross-platform network, guiding our existing clients to your services and vice-versa. Newton Peach Marketing provides content and contacts to make your Opening Day special. Reach out today so that we can reach out for you.

NPM: Trying to Be The da Vinci of Your Social Media Needs

The Italian genius Leonardo da Vinci (1452-1519) had an extraordinary mind that canvassed a multitude of disciplines. Walter Isaacson, in his New York Times best seller about his life, wrote about his vast accomplishments in mathematics, art, engineering, anatomy, and zoology (to name a few). One thing that made da Vinci such a great artesian was his attention to detail. It is this fact about da Vinci that we at NPM find commonality.

One great example of da Vinci’s attention to detail was found in his painting “Virgin of the Rocks”  (pictured above). Leonardo chose to use volcanic rock and sandstone which he was familiar with because of his studies of geology. While his artist rendition of these formations are impressive, what demonstrates his attention to detail is that he paints climate and geologically appropriate plants in his painting. As Isaacson wrote, “The plants in the picture are located, as they would be in nature, only in the sandstone regions that have weathered sufficiently to permit roots to take hold, both at the top and the floor of the grotto, but not in the hard igneous rocks. The species chosen are botanically and seasonally correct: he depicted only those that would be found in a moist grotto at the same time of year.” Leonardo’s attention to detail is as impressive today as it was 500 years ago.

The attention to detail is what separated Leonardo from other artists and this is what separates NPM from other marketing companies. Unlike big box marketing firms that are in other states or even other countries that use algorithms to generate generic social media posts, NPM is dedicated to knowing the particular details of your business to create unique social media posts that demonstrates knowledge of your company and your clientele. Whether it is a staffing change, the birthday of your owner, a change in location, or a new product that you want to unveil, NPM attention to detail helps get the word out to strengthen your relationship with your community. NPM never generates generic material for your company but pays attention to the small details which helps you stand out from your competitors. Computer algorithms generate generic posts; NPM attention to detail creates localized, community-oriented, attention to detail posts for your business. Let us be your da Vinci for all your social media marketing needs. 

Green and Growing: What Newton Peach Marketing Does for Winter Haven Businesses

Spring is here, and many of us are thinking of things green and growing. However, while you are picturing flowering plants and colorful blooms in pots or as part of beautiful landscapes, we are picturing businesses, and the clients we represent. For Newton Peach, green and growing is what we set up as a primary goal for each customer that comes to us requesting assistance with a website, creative solutions for their social media accounts, or even an eye catching piece of print in the form of business cards or flyers for local events. How though, do the words "green" and "growing" tie in to these things?

Well, "green" refers to what we want to see in YOUR hands in the form of increased profits for your business. We aim to bring in more customers for you by targeting your audience in direct ways, and getting your name in front of the very people that need your product or service. We build your online "presence" and brand and over time, this gives people a sense of knowing you and feeling confident in choosing you for their needs. So, while green plants and blossoming flowers are beautiful, the green we want will show up in your wallet.

"Growing" is our main task when it comes to your business. Growing in size, growing in influence, and growing in efficiency and profits (as mentioned above) are just a few of the things we strive to help you do, and by utilizing the techniques mentioned above, and many more, we have seen this happen for businesses throughout the greater Winter Haven area. Clients all over Polk County have let us step in and walk alongside them as they make their mark in our area, and with each one, we are reminded of how much we love cultivating growth, much like gardeners and farmers enjoy the dirt on their hands and the joy that comes with harvesting fresh fruit, vegetables, and flowers throughout the year.

Do you feel like your business is thriving? If not, it might be time for some fresh perspective! Newton Peach Marketing is ready and waiting to help you grow this year. Take that step forward and give us a call!

Show Your Favorite Businesses Just How Much You LOVE Them This Valentine's Day

Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day. 

How? 

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way. 

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that? 

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come. 

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest! 

New Year, New Plan: Top 3 Resolutions for Marketing YOUR Business in 2019

We are officially through the first week of 2019, and with a new year come new resolutions for a better “us." Health and wellness goals, a better self-care regimen, or even something as simple as finally tackling that unorganized closet in your bedroom of stuck on Post-Its, written in planners, or otherwise noted to remind you of what you’d like to accomplish throughout this coming year. As a business owner though, have you thought about how those resolutions could pertain to your company? 

Having specific goals and annual aspirations for your business are a huge part of not only keeping vision within your staff, but are also key to growing your business in the long term. We’ve all heard the saying “if your business isn’t growing, it’s dying”, which is why setting quantifiable and attainable goals for your business is a great way to kick off each new year. 

Not sure where to start? How about these: 

1.    Improve your marketing strategy. Perhaps you’re doing absolutely nothing to market your business currently, or maybe you have a budget that allows for multiple marketing platforms, but whatever you are (or aren’t) doing, we can guarantee there’s a way for you to improve upon it. Ideas can include upgrading your website, investing in social media content and engagement, participating in community events, or even purchasing fresh business cards for 2019. Basically, take what you’re already doing, and try to choose at least 3 additional things you could do to reach more people on behalf of your brand. Already have a website? Try a quarterly email newsletter to go along with it! Updating your Facebook page monthly? Weekly is best, and adding Twitter, Instagram, or even LinkedIn to the mix is even better. Just make it a goal to do something to improve your marketing strategy this year. 

2.    Do a website review. Your website is the face of your business in the online world, and a poorly done one will leave a bad impression of your business and will lead to losing customers over time. Take time this new year to look closely at your existing website, and note changes that could make it more user-friendly, visually appealing, and streamlined. For even more perspective, ask friends and family to offer feedback as well with fresh eyes and new ideas. 

3.    Implement a customer feedback policy. No one knows how to improve your business, or how to encourage you with what you’re doing right, than your own customers. Implementing a customer feedback policy this year will give you valuable insight to what customers are happy with, what they’d like more of, and which things weren’t their favorite. Feedback can be done by way of reviews through pages such as Facebook or Google Business, they can be done through email newsletters, through your website, or even in person with a pen and paper system if you prefer. Just giving your customers the opportunity to give their opinion on the products and services you offer makes them feel like they matter, and that will keep them coming back for more. 

If the ideas above seem great, but overwhelm you, we have a secret…

You can meet your resolutions without having to do any of these things yourself. 

Surprised? It’s simple! Newton Peach Marketing provides all of these services and more to clients throughout the Winter Haven area and beyond. We are happy to serve clients from long-distance, without sacrificing customized and personal service and regular communication. Local clients trust us to manage all of their business marketing needs, because OUR resolution is to see your business be the best it can be in 2019. Give us a call and see how we can help you grow!