marketing consultant

The Package Deal: Social Media Management vs. Posting Alone

Social media is one of the, if not the, top means of advertising your business in today's technology-driven world. Because of this, marketing consultants and firms often advertise social media as one of their services, and when you outsource your marketing to these providers, they typically guarantee X number of posts per week/month on your selected social media platforms. While posting in and of itself is important when building your brand online, it doesn't completely cover your bases in the world of social media. That's why Newton Peach Marketing offers full social media management

What's the difference? 

Well, picture your business's social media presence like a retail shop. While it's important that each department run well, if you only focus on one department and ignore the rest, the store just won't work. The same is true of your social media platforms. Posting alone is only one portion of keeping your platforms running. Engaging with followers and commenters, keeping up with messages within each platform and responding in turn, overseeing job postings and applications (if applicable), making sure contact information is kept up to date and current across all platforms, and routinely maintaining visual appeal are all key parts in making sure your social media profiles are representing your business in the best way possible. Newton Peach offers all of this and more. Instead of simply posting for you on a schedule, we place ourselves in your shoes and operate the social platforms on your behalf. This includes engaging your customers and followers in the messages and comments section, changing out content and artwork (profile pictures, cover photos, etc.) with seasonally appropriate options or content of your choosing, routinely updating contact information, and so forth. 

When it comes to the posting itself, we are proud to customize content for each of our clients, including fun designs, a variety of both informative and entertaining verbiage, and linking over important items from your own website and/or blog to improve traffic between your various points of contact online. When you trust Newton Peach Marketing with your social media you are getting the package deal, and can rest assured knowing your business is in good hands. 

Give us a call for a free quote and find out how we can help you grow your business and build your brand!